Privacy Policy

Amplify Connect (“the app”) is the member platform of the Amplify real estate brokerage (“we”, “us”). This policy explains what personal information the app collects, how it is used, who it is shared with, and how you can exercise your privacy rights.

Depending on your relationship with the brokerage, we may collect:

• Identity and contact: name, email addresses, phone number, mailing address, profile photo, and biography.
• Licensing: state license numbers, types, issue and expiration dates, and MLS memberships.
• Business details: business entity information (LLC name, EIN), commission arrangements, production and transaction data.
• Payment and payout: commission payout banking details, the bank account you use to pay brokerage fees, W-9 tax documents, and payment card or bank details processed by our payment provider.
• Personal references: emergency contact details, and information about assistants you register.
• Activity: room reservations, event RSVPs, showing activity, and app usage records.

Information about others (assistants, emergency contacts, vendors) is provided to us by the member who works with them, and is used only for brokerage operations.

• Operating the brokerage: roster management, licensing compliance, and supervisory-broker oversight.
• Billing: membership fees, state assessments, and invoicing through our payment provider.
• Paying commissions to the account you designate.
• Communications: notifications, appointment reminders, and emails about your account.
• Member directory and marketing, where you choose to publish your profile.

The member directory can be viewed without signing in. It shows the details members choose to publish on their profiles (name, photo, bio, specialties, and contact details). Members can also publish their personal vendor lists to the brokerage’s public website. Sensitive records — banking details, tax documents, dates of birth, and similar — are never shown publicly and are only visible to you and authorized brokerage administrators.

We share personal information only with service providers that help us operate, including:

• Payment processing: our payment provider (billing, invoices, and payment methods).
• Google services: email, calendar (including office room and license-expiration calendars), and spreadsheets used for brokerage operations.
• Real estate platforms: transaction management and lead platforms used to support your business.
• Messaging: SMS and push notification providers for appointment and showing alerts.
• MLS offices: your MLS membership details when rosters are submitted.
• Supervisory brokers: license information relevant to the states they supervise.

We do not sell personal information, and we do not share it with third parties for their own marketing purposes.

Access to records is limited by role, sensitive documents are stored privately with expiring access links, and changes to commission payout details require brokerage approval with a full audit trail. No security measure is perfect, but we design the app so that members see their own sensitive data and administrators see what their roles require.

We keep your information for as long as your account is active, and afterwards for as long as needed for tax, employment, insurance, and real-estate regulatory record-keeping requirements. Records of departed members are retained until deleted at our discretion or at your request where the law allows.

Depending on your state of residence, you may have the right to know what personal information we hold about you, to correct it, to delete it (subject to legal record-keeping obligations), and to opt out of marketing communications. To make a request or ask a question about this policy, email us at [email protected]. We will respond within a reasonable period and will never require you to create an account to exercise these rights.

If we change this policy, we will update the date at the top of this page and notify members of material changes in the app.